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Case study

Family Movers

A website that earns trust and feeds every lead into the CRM.

Family Movers move homes and offices across Auckland. Their old website kept breaking, the quote form was dated, and they had just moved onto a new CRM the site could not talk to. We built a fast, mobile-first, SEO-tuned replacement that feels trustworthy in seconds and pipes every enquiry straight into that CRM, so leads flow from the first click to the crew without a gap.

Industry
Home and office moving
Region
Auckland, New Zealand
Scope
Website, quote flow, CRM integration
Status
Live
familymovers.co.nz
Family Movers home page with the fleet, five-star reviews and pricing stats

The problem

Moving is a trust purchase. People hand strangers everything they own, so a mover's website has seconds to feel safe, clear and worth a call. Family Movers had the reputation on the road but not on the screen: a site that kept breaking, an outdated quote form, and pages that search engines barely surfaced.

They had also just invested in a new CRM, and the old site had no way to feed it. Every enquiry meant re-keying details by hand, and price questions ate the morning before a single box was lifted.

What we built

01

A quote in minutes, straight into the CRM

A guided flow asks for the service, scope and route, then turns it into a real quote and drops the enquiry straight into the CRM. Customers get a price without waiting on a callback, and no one re-keys a thing.

familymovers.co.nz / request a quote
Guided quote flow with service types, WINZ option and optional extras
02

Transparent hourly pricing, no surprises

Every rate is on the page: hourly by crew size, packers, truck, call-out. The no-hidden-fees promise is right there in numbers, so a price question stops being a phone call and starts being a booking.

familymovers.co.nz / pricing
Hourly pricing tiers from small to extra premium, with add-on rates
03

Every kind of move, one clear path

Home, office, storage, single-item, truck rental or just labour. Each move type has its own path, so visitors self-select and land on the right service instead of bouncing.

familymovers.co.nz
Move-type cards for local, commercial, packing, boxes, furniture and rental
04

All of Auckland, and the routes beyond

Regions, suburbs and intercity routes are laid out plainly, so a customer in Howick or heading to Wellington sees themselves covered before they ever have to ask.

familymovers.co.nz
Auckland coverage section with regions, suburbs, intercity routes and a map

Where it landed

Every lead flows straight into the CRM

Quotes that price themselves, day or night

A fast, mobile-first site that stays up

Found on search, not just word of mouth

Guided quote flowCRM-integrated lead captureSEO-tuned pagesTransparent hourly pricingAuckland coverage mapCall, WhatsApp or quote in one tap
Our old site kept breaking and the quote form was ancient. The new one is fast, mobile-first and flows every lead straight into our CRM. The after-sales support has been brilliant.
Vishwa Raigamage, Owner, Family Movers

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